TikTok develops its own filters in augmented reality

Thanks to TikTok Effect Studio, users can use augmented reality to create original stories.

After Snapchat and Facebook, TikTok is also interested in the augmented reality (AR) market. The social network is beta testing TikTok Effect Studio, a tool that allows users to create AR-based filters.

AR filters soon on TikTok?

In recent years, augmented reality has grown in popularity all over the world. It has become one of the most important things applications rely on to provide the best user experience. This is why social networks like Facebook and Snapchat are opting for this technology.

Recently, Matt Navarra shared a tweet indicating that TikTok is working on its own tool for creating augmented reality filters. From the Effect House site, interested parties can register for early access to the Effect Studio tool. At this time, the site is only accessible in certain countries, including the United States.

To discover the TikTok tool, simply complete the form available on the Effect House website, indicating the requested information. The person should also specify their level of experience in creating AR and send some examples of their achievements. In addition, he must also indicate whether he intends to use Effect Studio for work or personal.

"The platform is a real strategic positioning tool with young people, it is a capital lever for brands. This makes it possible to make the challenges much more interactive by adding a dose of augmented reality, but also to go further in terms of creativity, "said Marcus Benisty, co-founder and AR Social Head at The Sun Project.

“On the marketing side, today there is an entry ticket if you want to post a Branded Effect on TikTok, which is not the case on any other platform. This is a different operation from traditional platforms. On Facebook, Instagram, or Snapchat, it's up to brands to create their own native experience with us, then add a media brick to it if they wish, ”he adds.

Post a Comment

Previous Post Next Post